Twisted Candles are odd and pleasantly fragranced dual-scented candles. The goal for this project was to create an accessible brand with an edgy or ‘punk’ aesthetic. The secondary goal was to create a package which made opening the product feel exciting!
Instead of a top opening I used a ring-box inspired design to elevate the product. A dual-layered package (an exterior sleeve laid over an interior full box) mimics the duality of the product itself. That, as well as a folded bottom portion, adds strength to the package to support the weight of the candles.
