Middle C Classical Wines is a winery which draws all inspiration for their branding and products from music. The project included branding the winery—the logo I created is a combination of musical symbols which mean ‘common time’—and creating and launching a set of three wines.
The Sonata Collection is inspired by famous sonatas from classical artists—the music waves on each label portray different pieces, and a barcode on the back of the neck tags would take a consumer to the brand’s website where they could listen to staff at the winery perform the songs.
This was also an exercise in 3D modelling, as I created all visuals for this piece.
